Cookie brands top-selling cookies dollar sales U.S., 2017 | Statista (2025)

This graph shows the dollar sales of the leading cookie brands of the United States in 2017. Nabisco Oreo was the second ranked cookie brand of the United States with about 674.2 million U.S. dollars worth of sales in 2017.

Cookies in the United States

Cookies are part of the snack food category and defined as small, thin, baked treats in the United States. Flour, sugar, and eggs or vegetable oil are among the essential ingredients required for making a cookie. Subcategories in the cookie department include - among others - ‘Everyday cookies’, ‘Iced cookies’, and ‘Specialty cookies’. In English-speaking countries outside of North America, cookies are widely known under the alternative term ‘biscuit’. Cookies are manufactured in a large variety of different styles ranging from sweet chocolate chip cookies over chunky peanut butter cookies to special birthday cake cookies. They can be served as a sweet snack accompanying coffee and tea or be enjoyed as a dessert.

According to the Annual Survey of Manufacturers, which is published by the U.S. Census Bureau, product shipments of cookies and wafers amounted to about 6.1 billion U.S. dollars in the United States in 2015.

The retail landscape is characterized by iconic brands such as Nabisco Oreo, Nabisco Chips Ahoy, or Little Debbie – besides private label brands. Nabisco Oreo was ranked as the second leading cookie brand in the United States with generated sales of 778.8 million U.S. dollars in 2016. The dominating brands Nabisco Oreo and Nabisco Chips Ahoy are owned by East Hanover-based Nabisco. Nabisco is an affiliate of Mondelez International (formerly known as Kraft Foods) which is one of the world’s leading snack companies with corporate headquarters in Deerfield, Illinois. Mondelez International topped the list of cookie vendors with retail sales amounting to roughly 2.97 billion U.S. dollars for the 52 sales weeks ended January 24, 2016.

Cookie brands top-selling cookies dollar sales U.S., 2017 | Statista (2025)

FAQs

Cookie brands top-selling cookies dollar sales U.S., 2017 | Statista? ›

In 2017, sales of regular Oreos topped 710 million U.S. dollars, over twice that of the next best seller, the Double Stuf. Oreos were the overall top selling cookie brand in the United States in 2017. The cookie's producer, Nabisco, captured the first four spots of the bestselling brands in the nation.

What is America's top selling cookie brand? ›

According to the Kraft Foods company, the Oreo is the "World's Best Selling Cookie".

Which is the world's best selling brand of cookie at a rate of 6 billion sold each year? ›

Magic happened on March 6, 1912 when two decoratively embossed chocolate-flavored wafers met up with a rich crème filling. Today, Oreo is the world's top selling cookie.

What is the 1 cookie in the US? ›

Nearly 93% of all American households serve and enjoy cookies as treats or after meals. However, it's the chocolate chip cookie that's the most popular in the U.S. and around the world. How much do youknow about chocolate chip cookies?

What is the best selling cookie in the US that is made by Nabisco? ›

Nabisco introduced Double Stuf Oreos in 1974 by taking the nation's top cookie brand and offering customers more. The idea was straightforward and, of course, successful. Indeed, for the second time in this list, Oreo is the best-selling cookie brand in America!

What are the top 5 cookies in America? ›

Top 10 Cookie Flavors
  • Chocolate Chip Cookies. Chocolate chip cookies are the quintessential cookie. ...
  • Snickerdoodle. ...
  • Sugar Cookies. ...
  • Peanut Butter Cookies. ...
  • White Chocolate Macadamia Nut Cookies. ...
  • Oatmeal Raisin Cookies. ...
  • Gingerbread Cookies. ...
  • Black & White Cookies.

What kind of cookies sell the most? ›

Chocolate Chip Cookies

Among the most popular of all cookie types, the chocolate chip cookie's invention was a happy accident.

What brand did Oreo copy? ›

The Oreo cookie, introduced in 1912, was inspired by the Hydrox. The Oreo eventually became more popular than Hydrox which resulted in Hydrox being thought of as a copy of Oreo. Hydrox was mostly closed in 1999 after Sunshine was bought by Keebler, which was later bought by Kellogg's.

Which of these is the best selling American cookie of the 20th century? ›

Which is the best selling American cookie of the 20th century? It's the Oreo! The Oreo was first introduced in 1912 by Nabisco.

What is the most eaten cookie? ›

Nothing evokes childhood memories better than fresh chocolate chip cookies coming out of the oven. A true all-rounder, chocolate chip cookies are one of the most popular cookies in the world, perfect for any occasion.

What is America's favorite cookie? ›

America's favorite cookie and the one dubbed “the American cookie” is the Chocolate chip cookie. Chocolate chip cookie is simply tantalizing both in flavor and in texture. The chips of both milk and dark chocolate provide you with a rich and strong flavor while the butter makes the cookies velvety.

Which state eats the most cookies? ›

The states where people are most likely to are Tennessee, Colorado, Louisiana, and North Carolina. The most common desserts we reach for are ice cream, cookies, and anything with chocolate. The average person estimates they eat around 200 cookies a year, or roughly four per week.

What is the #1 cookie brand in the US? ›

Oreo is the best-selling cookie in the world. It is now sold in over 100 countries. Oreo was first produced in 1912 by the National Biscuit Company, now known as Na-Bis-Co.

What is the biggest selling cookie brand? ›

First introduced in the U.S. in 1912, Oreo has become the world's top selling cookie and is enjoyed in more than 100 countries.

What cookie did Nabisco discontinue? ›

Nabisco Famous Chocolate Wafers have been discontinued but we knew we had to replicate these beloved cookies. Crispy and chocolatey, our Chocolate Wafer Cookies are perfect to either snack on or use in icebox cake recipes alike. Recipe by @algcooks link in bio.

What is the fastest growing cookie company in the US? ›

Since opening its doors, Crumbl has expanded to over 1000+ bakeries, making it the fastest-growing cookie company in the U.S. Not only are we proud to impact the lives of our customers, but we are passionate about supporting our local franchise partners, managers, and bakers.

What is the number 1 selling Girl Scout cookie? ›

To see a list of all current varieties of Girl Scout Cookies, along with pictures and descriptions, go to Meet the Cookies. What are the best-selling Girl Scout Cookies? The best-selling Girl Scout Cookies are: Thin Mints®

How did Oreo overtake Hydrox? ›

The truth of the matter is that Oreos outpaced its rival not just with a superior name, but with superior marketing. The patented Oreo twist was launched as a marketing idea in 1923, and in subsequent decades, Nabisco would also tailor marketing to female consumers and noticeably improve the product's packaging.

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